“Have a mud-tastic time with Boryeong Mud Festival this July!”

If Brazil has Rio Carnival and Spain has La Tomatina, what is Korea famous for?


Why, we have the Boryeong Mud Festival, of course!

It’s the one and only festival where you can relive your childhood dream of rolling in the mud on a rainy day (or is it just me?). It’s the hottest global festival where you go back to your carefree days, forget about your worries and just simply immerse yourself together with friends from all over the world. Blast off the summer heat by cooling yourself with a dose of mineral rich mud!


Mud is not the only thing that’s waiting for you. You can enjoy the romantic scenery of Daecheon Beach together with your special someone or just swim away and relax in the crystal blue waters after a long day of rolling and splashing in the mud. Then rock the night out in K-pop concerts with the hottest artists.

Can this get any better? I say a cold can of beer would do the trick!


So what are you waiting for? Head over to Boryeong Mud Festival right now! We will be most delighted to see you in the festival covered in mud but all smiles.




Chairman of Boryeong Mud Festival Organizing Committee
and Mayor of Boryeong City,

Dong-Il Kim

SPECIAL FEATURES OF BORYEONG MUD FESTIVAL

The largest world summer festival held annually in July – it is an experience-based festival where everyone can enjoy the festival as one regardless of nationality, race, language, and age.

  • The largest foreigner-participating festival in Korea.
  • Selected as ‘Korea Representative Festival ’from 2008 to 2010 at the National Festival Evaluation and was appointed as “Korea’s honorable representative festival” from 2011 to 2014.
  • Representative memory of Korea. An experience-based well-being festival where people can enjoy various events such as free mud massage using mud powder.
  • Special events such as marine corps styled mudflat- extreme- experience and mudflat obstacle marathon held at the nearby mudflat of Daecheon Beach.
  • Various events both day and night such as the City Tour service around the main attractions of Boryeong.
  • Possible to enjoy sea-bathing at Daecheon beach which boasts of its white sand with shells while enjoying the festival at the same time (size of the white sandy beach: length: 3.5km, width 200m)
  • Located 2 hours away from the capital and easily accessible anywhere in the country thanks to the convenient public transportation.
  • Designated as “Republic of Korea Global Foster Festival” in 2015 to 2017 by the Ministry of Culture, Sports and Tourism.

HISTORY OF INTERNATIONAL FESTIVALS AND EVENTS ASSOCIATION AWARDS

  • 2016 Grand Prize and Festival Directing Award in Republic of Korea Festival Contents
  • 2015 Make global luxury Grand prize in Global Luxury Award
  • 2015 Grand Prize in Republic of Korea Festival Contents
  • 2014 Gold (5), Silver (2), Bronze (2) in International Festivals and Event Association (IFEA) World
  • 2014 Award of Excellence in Festival (Safety Administration, Seoul Newspaper) in Republic of Korea Regional Brand
  • 2013 Grand prize in Republic of Korea Festival Contents
  • 2012 Gold (3), Silver (1) in International Festivals and Event Association
  • 2011 Gold (1) / program, Silver (3) / poster, invitation, festival mascot products in International Festivals and Event Association
  • 2010 Gold (2), Bronze (2), appointed as World’s festival city in International Festivals and Event Association
  • 2009 Gold (2), Bronze (1) in International Festivals and Event Association (IFEA)
  • 2007 Gold (2), Silver (1), Bronze (1) in International Festivals and Event Association (IFEA)
  • 2006, 2007 Selected as Best festival by Ministry of Sports, Culture and Tourism
  • 2007 1st prize in the 4th Korea Local Government Management Competition (Ministry of Government Administration and Home Affairs, Korea Times)
  • 2006 Grand prize given to [ Mudrang Cosmetics ] in Korea Excellent Specialty Product (Korea Times)

Origin and History

Boryeong city is the coastal area of Southwest Chungcheongnam-do province. Boryeong city has a 136km long coastline that consists of fine sea mud rich in minerals, Germanium and Bentonite that radiates high level of far-infrared rays so it’s known for its excellent effect on skin care. It was also discovered that it has a higher quality than the mud from Dead Sea in Israel.

Boryeong city had initiated its natural sea mud business in 1996 developing 16 products of mud cosmetics including mud packs, but the business lacked public awareness and recognition. To efficiently promote its products and the city in general, Boryeong city hosted the 1st Boryeong Mud Festival in July 1998 and introduced tourist spots such as Daecheon Beach to the world.


  • The 1st Boryeong Mud Festival was held in 1998 for 4 days with 16 programs.
  • Contrary to the concerns of the theme being unique and small scaled, 30 million tourists participated which caused a ripple effect on the local economy producing more than 350 million won of profit.
  • The mud festival was extended to 7 days from the 4th festival onwards.
  • Boryeong successfully implanted its regional image as “mud” and vice versa with the festival being a great success.
  • Having the most number of foreign participants, it was appointed as the ‘Best Festival in Korea’ in 2006 and was selected as Korea’s best festival from 2006-2008 by the Ministry of Culture Tourism. Then it was named Representative festival of the Republic of Korea from 2008 to 2010.
  • It was designated as "Honorary Representative Festival of Republic of Korea” since 2011 and has been titled “Global Festival” from 2015 onwards.
  • Since 2011, various activities such as street parade, muddy mess (머드난장) with tourists, mud experience facilities, mud mob scene, night performances, etc. have been included.
  • It has been awarded the Pinnacle Award in the IFEA WORLD (International Festivals & Events Association) annually and the 17th Boryeong Mud Festival received its 10th consecutive Pinnacle Award thus being recognized as a true global festival.
  • In 2014, the 17th Boryeong Mud Festival has had a total of 329 million tourists with 280,000 international visitors producing 65.4 billion won of profit.

What is Mud?

Soft, slimy, sticky mixture of earth and water

POPULAR MUD IN THE WORLD

  • Mud from the Dead sea in Israel
  • Glacial soil in Columbia beach of Canada
  • Lake Baikal in Russia
  • Clay mud in California

They had been the main ingredient of Korea’s mud-based cosmetics.

Characteristics of Mud

The sea shore mud has be taken from Daecheon Beach of Boryeong and processed as mud powder. Mud water is extracted mud powder which is good at aging skin, removing waste stuffs, etc. That has a very good effect to skin beauty. The OEM is produced from the domestic famous cosmetic corporation that assures the sales of Boryeong products’ quality.

Usage of Mud

There is a record on mud is used in 클레오파트라(Cleopatra)’s make-up, in China's cosmetics 백토분etc. since the ancient time to skin beauty and cure skin diseases. Nowadays, mud is used in the material of cosmetics, skin care, clothing dyed, sauna, etc. it has a broad impact on human daily life.

Effect of Mud

Generally, mud contains many effective components in terms of preventing skin aging and other natural minerals. It is abundant glial component of vitality and elasticity to skin and cultivate young and fresh skin. What is more, due to it contains the gluey and determined components, therefore, it is also available in the physical therapy like sand bath(모래찜질) and sauna for Anti-bacteria, 억균, there is a very effective in the treatment of trauma.


Ingredient The Function and Effect
Far-infrard radiation - Vitalizing the cell activities, expanding capillaries, vitalizing blood circulation and metabolism, helping release various wastes from inside of skin/vitalizing cells in human body
Ge(germanium) - Mystical materials that brings good effects to body, such as skin contraction and vitalizing skin elasticity
Al(alumin(i)um) - - Main source material for cosmetics that help blood circulation ad metabolism, eliminate wastes, make skin transparent
Na(natrium) - Controlling osmotic pressure and balancing water in human body
Mg(magnesium) - Help excrete wastes, used in collagen combination
Si(silicon) - Eliminating excessive wastes and sebum in pores
K(kalium) - Controlling osmotic pressure, balancing water and soothing effect
Ca(calcium) - Detoxification and releasing stresses
Fe(iron) - Used in collagen combination

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